Top 5 Personal Finance Apps in the Middle East: Q4 2024 Performance

In the fourth quarter of 2024, the personal finance budgeting and planning apps in the Middle East showed varied performance trends across both iOS and Android platforms. Here's a look at the top five apps based on Sensor Tower data.

ADCB Hayyak experienced fluctuations in weekly downloads, starting at around 19.4K and peaking at nearly 19.8K in late October before declining to 14.4K by the end of December. Active users peaked at 91.2K in October, with a notable decline to 61.8K by the year's end.

Drahim: Manage & Grow Finances saw a significant peak in downloads, reaching 27.6K in early December. Weekly revenue showed a high of $17.6K in late October, with active users increasing steadily to 91.6K by mid-December.

The app دفتر الحسابات maintained a steady performance with weekly downloads averaging around 1.4K, while active users showed a gradual rise, ending the quarter at 7.4K. Revenue remained modest, peaking at $400 mid-quarter.

Splitwise demonstrated consistent engagement, with active users fluctuating around 107K to 117K throughout the quarter. Downloads reached a high of 5.1K in the final week of December, while revenue saw a peak of $2.7K at the end of the quarter.

Lastly, PennyRecord, despite being a new entrant, showed impressive growth in downloads, escalating from 507 in late November to 18K by the end of December. Active users also surged to 22.7K by the quarter's close.

These insights from Sensor Tower highlight the dynamic nature of personal finance apps in the region. For further detailed analytics, Sensor Tower offers comprehensive reports and insights.